Why you should optimise your websites photos for better google search results?

06 Aug Why you should optimise your websites photos for better google search results?

Why you should optimise your websites photos for better google search results?

Here at Futureproof Sites we are constantly suprised that there are lots of people out there who do not consider the importance of having a website optimised. While optimisation works well with search engines you should also consider the fact that the total website in fact is search engine friendly.

A statistic reveals that a 21% of the website’s total weight goes towards the images that you have on them. This makes you wonder why you should have images that are optimised. There are various ways to have images optimised to ensure that they are found on Google search results.

Advantages of image optimisation

There are various advantages that come along with image optimisation for your website. We help you figure out the major advantages that your website would have towards having optimised images. Some of the mains ones are as follows:

• Faster website loading: Not everyone is going to spend too long to wait for your website to load. If you have images that are optimised then your page load time would be faster. This means more visitors stay on your website to explore it.
• User experience enhanced: When a user visits your website, they would have a better experience when they navigate between the links on your website. This can happen only if you have pictures that are optimised.
• Better ranking with google: If your website has photos that are optimised it helps create a better ranking with google. Once you attain better rankings with google your website crawls up towards the 1^st page of the search results that can help attract more visitors towards it.

Looking at these key advantages that you can have with image optimisation there is no way you would like to have pictures loaded on to your website without having them optimised. After all, achieving these three things are the core reasons for you to have a website on the internet in the first place.

How to have images optimised?

After knowing the advantages that come along with image optimisation you would certainly want to do it for your website. However, the key to this is to first learn how to have the images optimised. Below are the things that you can do to have images optimised for your website.

• Format matters: One of the foremost things to do in order to achieve image optimisation is to consider the format. Using the PNG format would give you high quality pictures that are heavy. Whereas the JPEG format gives you pictures that are light but with lower quality. To compensate this, you can use tools available on the internet to get your JPEG picture to produce better quality.
• Inimitable images: Always use images that are unique to your brand or company. Google does not like you using images that are copied from other websites or sources. If your images are unique and represent your business in Gisborne or wherever you are in NZ you stand a better chance of getting good rankings on google. Bear in mind the copyright issues that you may have to handle as well if your images are not unique by all means.
• Image naming: A lot of people do not pay attention towards the name of the picture that they save and upload. This can be crucial as an image with a relevant name can help it crawl better on search engines. It would also increase your SEO value tremendously.
• Appropriate file path naming: The path of the file is also critical when it comes to google rankings. Earlier this was not a factor but since 2018 it has become relevant. So, ensure that your pictures are placed in appropriate folders and subfolders.
• Mobile friendliness: Another crucial aspect of uploading pictures is considering them to be mobile friendly. A lot of people these days browse the internet from their mobile phones. Thus, if the picture on your website is not mobile friendly then the user may not find time to look at the picture. Furthermore, you may lose the whole plot of having a picture on your website.
• Image compression: There are lots of people who do not consider image compression important. However, if you are not compressing your images then you might lose out on the traffic you can potentially obtain. Try using plugins available for WordPress in case your website is powered by the same. There are free plugins that you can use to make the best use of image compression.

Remember, getting your site to rank better on google search results is the most prominent thing you should do to attain organic traffic. One of the easier ways to do it would be to optimise the images that go on your website.

Voice search technology has put on even more emphasis on how google ranks a website. With image optimisation you can be certain of getting the best results when people search with voice. So, always follow these steps to get the best out of google in terms of results.

Nick at Futureproof Sites is more than happy to answer any questions you have regarding website optimisation.  Remember its pointless having a website if it cannot be found on Google! 👍