Advertising on Facebook and Instagram isn’t anything new but it still blows me away how many Small Businesses are not taking advantage if this. Your customers spend most of their time on Facebook. There is no other form of advertising that targets your future customers with such accuracy. If you really know your customers and have good content on your Facebook page its impossible not to generate more traffic to your website.
When you search for anything on Google you will notice the first three search results that come up at the top of the page are paid to be there. These are Google Ads. Google Ads are a fast an effective way to generate more leads for your services. There is a reason why over one million businesses use Google Ads. Because they work. Google Ads target people that are actively looking for your services or what you are selling. It’s not like the old days where you put an ad in the local paper and every Tom, Dick and Harry see’s your ad. With Google Ads only people who want or need your services will see your ad. You set a daily budget of how much you want to spend and you pay every time somebody clicks on your ad and is directed to your Website. With good SEO and a good Google Ad campaign you can dominate the first page of Google’s search results.
If you already have a list of clients with emails, or you want to start building one, this is a great way to keep in contact with clients. Sending out regular emails with helpful industry information and tips, company updates and specials is another way you can reach out to clients and remind them about you and what you offer. A big part of marketing is keeping your company in people’s minds, so they think of you first when they need help.